ACHIEVE GROWTH
Marketing strategies that drive results for your business.
SERVICES
Go-to-Market Strategy
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Prioritize Customer Segments
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Compelling Value Proposition
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Enable & Equip Your Teams
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Right Distribution & Marketing Channel Selection
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Win / Loss Analysis
Freelance Marketing Exec
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Interim Leader While You Hire
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Start-up Marketing Coach to Help Define Target Market and Value Proposition
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Get the Expertise at a Fraction of the Cost of a Full Time Exec
Product Marketing
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Improve Messaging & Positioning
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Optimize Pricing & Packaging
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Uncover Customer Insights
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Successful Product Launches
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Assess Competitive Landscape
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Evaluate Market Position
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Attract, Convert, Delight, Retain & Create Loyalty
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Engage & Grow Existing Customers
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Optimize Whole Marketing Funnel
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Increase Customer Lifetime Value
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Improve Buyer/Customer Journey
Lifecycle Marketing
ABOUT
Marketing is all about connecting the right customers to the right product at the right time. In order to connect customers to your product or service, you need to convey your "value" in a customer-centric way. If you are mainly focused on the tactics (i.e. search, email, digital ads), then you aren't fulling using marketing's power to drive growth.
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Growth marketing starts with a clear understanding of the market - where to play and where not to play. From there you need: ​
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a compelling story / message on the problem you are solving for your customers and your unique value
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all teams (sales, marketing, leadership, customer success etc.) sharing and spreading that story
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a best-in-class customer journey that makes it easy to convert, engage, and stay loyal with you
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ongoing vigilance to understanding your customer through feedback, testing and continuous improvement.
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If you are looking to grow, then let's work together on optimizing your go-to-market strategy and maximizing your marketing investment to drive demand, product use, and loyalty.
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A little about me - Wendy:
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20+ years of proven success and lessons learned in product marketing, demand generation, customer marketing, sales, and product management
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Primary Industry Experience: B2B SaaS and enterprise software, B2B2C Marketplaces, Energy
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Proven success building, developing, & leading high performing teams
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Passionate about delivering exceptional customer experiences
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One cat...known to spontaneously join video calls
